Can you create a spiderweb of keywords for your business?

By: Sean Washington

Greetings!Keywords are very important in your business because one must be very aware of what your customers are looking for and what they're typing in. They're searching for a targeted solution to their question or problem. One should be aware that the internet changes daily and it's critical that you provide specific keywords in your url website, headings of your website, meta tags, links, blogs, affiliate links, sales copy, etc. Google and other major search engines are looking for quality and quantity website content script.Spiders from these search egines are starving for rich content and you have to create a large web of keywords from your website to be optimized and possibly gives you a high pr ranking which will result in more clicks and possible sales. It's important to know what your customers are typing in for what they're are hungry for. It's very critical to keep your website fresh with quality content and it goes hand in hand with those keywords also..one hand has to wash the other, fresh content is important because you will have stiff competition forming a line to skip past you with keywords and fresh content to get that high pr ranking from major search engines. Of course, you can always outsource this major project to a company that specializes in web content, design and graphics to free you up and focus on marketing to increase traffic and sales to your website. It's a process to know how search engines work and how keywords link to what these spiders are searching for.For example, picture a baseball field in your head..keywords have a targeted position covered at every position on the field, thus creating a spider web and now you have magnetized search engine spiders to crawl on your webpage and enrichly optimized your website into their funnel creating a ranking for your business to be easily recognized and clicked on. It's also important to know that internet marketing is a daily learning process and it's critical to learn in detail about any techy type component first before moving on to the next project, unless you outsource. I know many people say find your niche and get targeted leads, but experts fail to mention that you must first find an untapped targeted hungry market looking for a solution. Keywords will expose that market..you need to know how many people are using that keyword and track to know if anyone is bidding on that keyword. It's very important to know your keyword conversion rate and who your bidding against because you have a budget that you must maintain by making a profit. For example, say you have a $10.00 product that you want to sell to your client and your bid for that keyword is $1.00 per click.Now, looking at that conversion you will lose money because you're only allowing just a few clicks to make a sale. Statistics say it takes 7 visits for a customer to decide if they want to buy and you must think like a customer because they're searching for many ways to get that product at a cheaper rate by shopping around. It's a known fact, now if you bid low for example, $.10 cents per click..you have now increased your conversion rate per click to make a profit. I highly recommend bidding on low keywords per click, unless you have a nice budget to compete with many high dollar folks just to get the top ranking keyword, thus making these major search engines plenty of money.Just learn step by step with any function in your business in detail and overcome shortcuts while gaining knowledge about keywords. Rule of thumb, know the little details first and then move to the next phase of internet marketing. Learn one thing at a time and ask many questions because it will save you alot of time and headaches down the road. Until then, be fruitful, very patient and take action with ready aim and fire ways to your success in marketing.Happy marketing!
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